Africa development fund
Development partner fund managed by the African Development Bank – Africa Trade Fund
A $ 15 million fund to support African governments, business and non-profits required brand development and the design of communications resources.
Story-line led on the delivery of tailored content across priority platforms working with leadership and technical teams. The materials showcased results and lessons learned in reports, videos and interviews, at events and online. In operation for close to a decade, it is the Bank’s leading technical assistance trade fund, with a successor initiative underway to build on its impact.
View the project site →
Brand development
Writing
Video production
“Elena at story-line is an excellent creative writer, adept at turning complex development topics into formidable stories. She has a real skill in bringing a brand to life and an expert ability to guide creative teams to produce powerful storylines that elicit emotional responses. A major asset to any organisation looking for novel ways to narrate their work.”
Jean-Guy Afrika, Interim Director, Regional Integration, African Development Bank