Global sustainability initiative
Non-profit global business and NGO network – Global Sustainable Seafood Initiative
The brand was being energised as a leading platform across a global seafood value chain of companies, non-profit agencies and governments.
Story-line developed a compelling brand voice working closely with experts, generating content and delivering creative communications campaigns over a five-year period. The recognition of the partnership was amplified – including in high-profile programs. At the same time, global membership expanded, and its profile on sustainability has grown in media and policy circles.
Strategy
Brand development
Writing + video production
“Elena at story-line is highly skilled at generating ideas and developing strategic plans that deliver strong communications packages. Elena brings real passion and energy to her assignments, adding tremendous value to the organisation. She is able to provide expert advice across the board, from handling crisis communications to finding tailor-made creative solutions for the resources available.”
Herman Wisse, Former Executive Director, Global Sustainable Seafood Initiative