Global trade partnership
FAO, WOAH, World Bank, WHO, WTO partnership – Standards and Trade Development Facility
To reach its public and private sector network in low-income countries and globally, the facility needed a communications strategy and fresh portfolio.
Over five years, story-line worked with members on developing communications plans, refreshed the brand with visual experts, and managed the concept design and delivery of impact publications and multi-media stories. This led to a greater profile, increased stakeholder engagement, a wider global reach, and more resources mobilised from development partners.
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Strategy
Brand development
Writing + Video production
“Elena at story-line has a unique capacity to understand and present complex technical subjects in a way that is clear, concise, relevant and compelling for diverse audiences. Her creativity, ideas and skills have helped transform the communications work, and in the process supported our resource mobilisation, global profile and reach. Elena has an excellent grasp of how to deliver highly successful and inspiring communications products.”
Marlynne Hopper, Acting Head, Standards and Trade Development Facility