Global development partnership
Global partnership for trade in least developed countries – Enhanced Integrated Framework
The trade for development partnership of countries, funders and agencies required a powerful report to capture its annual impact and build support.
Story-line led on the concept, research, writing and visual style of the annual report working alongside the leadership, technical and creative teams. Following the launch, the report was widely showcased by a growing partnership worldwide. The compelling format created to communicate on news topics and human stories is now being used as a model publication.
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Brand development
Writing
“Elena at story-line has a magic quality with words! Being the lead writer for our Report she immediately injected creative and strategic vision, and clear structure into the process. Elena is highly organised, looks to simplify what is ordinarily complex, and has a bird’s-eye view of the entire creative process, meshing written content effectively with visual design.”
Simon Hess, Former Head of Monitoring and Evaluation, Enhanced Integrated Framework