Global road safety fund
Global fund of UN partners, governments and business - UN Road Safety Fund
To mobilise funding and partnerships on making roads safer, the fund needed a communications plan and to grow its profile and outreach.
Over two years, story-line crafted and oversaw the roll-out of a new communications plan, skilfully leading a creative team to deliver impact reports, media events, multi-media campaigns and project workshops. In turn, the fund mobilised fresh partnerships and resources. Thanks to greater visibility of its work, the fund received a Prince Michael of Kent International Road Safety Award.
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Strategy
Brand development
Writing + Video production
“Elena at story-line is a focused professional and a very supportive team leader. She has helped the team create valuable and clear communication material. She creates a positive environment, which facilitates an open exchange of ideas. She regularly goes beyond professional requirements and her energy is infectious and charges us week after week.”
Anuja Shukla, Storyteller and Designer